One day I received an email that made writing this article essential for me. The writer of this letter, after reading an ad posted by me, decided to quit his old job. His reason is that after reading the message in the ad, he concluded that the whole world is now on his fingers, because, according to him, he has had a better idea to accumulate millions without even attending my seminars. . When he wrote to me, he graphically described how he will start a new business of his own that actually turns out to be an “intermediate” business. It didn’t take long, he ran to me and told me how he was tricked by his business partner. This prompted me to write on this topic and clearly made clear the record of the challenges that really matter in brokering. The word “broker” is often confused with being the same as an “Agent”. To become an agent, the law requires that one have a power duly transferred by a director. An intermediary does not need to go through all that, but he needs to legitimize his relationship or transactions with others who own property titles, goods or articles for which he requests buyers. This helps protect your interest or commission in any deal.
Many people like to act as intermediaries in certain businesses, such as the sale or rental of vehicles, buildings, land, product purchases, contractual agreements, event management, etc. This is because becoming an intermediary is a little easy and does not require a capital start-up. People who are well connected and, at the same time, can match their ideas with the connections they have, achieve results in this form of business. Brokerage is one of the companies that does not need to write a formal request to insure. It does not require loans or initial capital because access to the business has no restrictions. Due to its nature of free entry and exit, it does not initially require an office until the business is organized. In the organized stage, brokerage becomes a large company that definitely requires an office, as the use of telephones alone may no longer be appropriate.
Intelligence and possessing keen skills to negotiate with buyers and sellers are necessary tools that are needed before a broker can be successful. The location of this business is the markets, squares and complexes or shopping centers, where there are conglomerates of business teams. In these areas, intermediaries have the opportunity to approach business owners who know they are not receiving a good measure of sponsorship to stand between them and the prospective clients or buyers they bring or refer for any commission or interest.
However, it is true that there may be so many opportunities in your area that expect maximum exploration, especially when the potentials to succeed are not based on academic qualifications. There are also many other things that scare people out of the brokerage business. They include the following:
1. Deception: In a world full of mischief, it becomes increasingly difficult for customers to trust sellers who have no operational basis for the authenticity of their products and services. This is because because of the rampant evil practices of so many people, shoppers with their hard-earned money would like to be sure of the people with whom they do business. This hinders the free flow of money in this type of business, unless there are permanent but credible guarantees.
2. Greed: As you work hard to protect your interest, some top sellers you are in business with may refuse to settle your end of the bargain. Most of the time, this leads to a fight or legal action, making the brokerage business unattractive.
3. Price rise: the business of an intermediate intermediary promotes the arbitrary increase in the prices of goods. Imagine a situation where a primary seller has intermediaries who bring in or refer customers to buy their products. If the goods sell for N30,000, you must be forced to increase the original price in order to pay commissions to your intermediaries. In a society like ours where people look for discount bonus offers, it will be very strange that their products are offered at a higher price than what you could get elsewhere.
4. Offense Before God: The Bible frowns at anything that can provide platforms for extortion. Brokerage is one of those businesses that can make one lie to another for a living. God told us to use fair wages in all business dealings we have with others, and brokering does not fulfill this mandate, as it helps people feed, without permission, on other people’s savings. It helps to alter the correct price of goods and services, causing the people involved to disagree with God’s express command: “Thou shalt not steal!”
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