We will discuss three simple but very effective ways to enhance your internet marketing strategy. This will not be in any particular order, which means that they are all so important to each other. If you implement these powerful strategies, they can have a profound effect on the growth of your online business.
A – Number one is Email capture . Most of the people who visit a website (about 99% apparently) leave without doing anything, that is, without buying, calling or even subscribing to a newsletter. And once they’re gone, you’ve lost the opportunity to market to them in the future, which means that only around 1% become a potential customer or a potential customer. These are general statistics across the internet, so your site might work better than this.
To boost that conversion rate by up to 20%, offer a free gift and add a clear call to action on your home page. To make it even better, post a video to sign up for the free offer at the bottom of your home page. You will need to set up a lead capture form and request their name and email in exchange for the offer. The free delivery could be a report or a series of training videos. Just make sure the content is attractive to your target market. If they choose to register, you have now turned them from a visitor into a potential customer and you can start a dialogue with them via email.
Combined with all of the above is the need to set up an auto-reply email sequence using pre-written emails that are sent at predetermined intervals, offering more value over time. Keep these text-based emails short and chatty. These are the types of emails we are used to receiving from our friends and colleges to make them feel more familiar and less of a sales pitch. Typically 7 touch points are needed to build trust, so don’t step in and request a sale right away. After saying 10 emails of value, you can offer an urgent discount on a product or service. Only do this when you feel like you’ve received a lot of value from you and built your trust.
B – Number two is Effective writing of copies . Writing an effective copy is probably the most important of all internet marketing strategies. These copywriting techniques should be used for your website copy, video scripting, blog posts, emails, and direct mail marketing. Think of your potential customer or typical customer and write as if you were talking to that person alone. Treat it as a coffee idea, as this makes the reader or viewer feel more involved.
Keep the copy chatty and jargon free. The viewer is always thinking “what’s in it for me,” so just tell them. Instead of using the word & # 39; we & # 39; uses the word “you” a lot. For example, are you looking for a software provider you can trust? In this last example, we pose the problem that the person has as an opening line. You can then elaborate by identifying a pain point, some reason you have found it difficult in the past.
This helps them identify with you as they feel understood. Then you can offer the resolution, your product or service. Backup functions with benefits. A great looking website is a feature. If that website turns viewers into potential customers and then customers, and that makes you more money, that’s the bottom line.
C – Number three is Website Videos . Did you know that YouTube gets billions of daily visits and is currently the second most visited website in the world after Google.com? More than 80% of people will watch a video from the website, compared to about 20% who read the same content on that page. Additional research shows that people are 64% more likely to buy online after watching a video. Those are awesome stats that show YOUR leads LOVE the video! So give them what they want! Simply adding video to each of your website’s pages could increase its effectiveness.
Internet marketing is not that complicated, as long as you stay focused by following a sustainable strategy towards your ultimate goal of turning website visitors into buyers.
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