Choose book titles based on metaphors to sell more books and find more readers

Book titles that find more readers and sell more books are often based on metaphors. Adding metaphors to the titles of your books helps the title immediately communicate the essence of your book.

Due to the power of metaphor-based titles, they often form the basis of editorial empires. In these cases, the original title becomes the basis of a complete series of books, as we will see below. These can become world brands, catapulting authors to success with dozens, even hundreds, of different titles based on the same metaphor.

Advantages of metaphors

• Immediate recognition A metaphor communicates at a glance. A well chosen metaphor needs no explanation. Your message arrives immediately at home.
• Power to tell stories. Metaphors harness the power of stories to engage readers on an emotional basis, rather than “objective.” They involve the hearts of their readers and their brains. They play chords within their readers.
• Multiple levels A single metaphor can communicate numerous attributes and emotions. When your title includes an appropriate metaphor, your title takes advantage of numerous nuances and details associated with the metaphor.
• Comfort and familiarity. Titles with metaphors immediately establish comfort and familiarity. They are also easier to remember and, therefore, easier to recommend to coworkers and friends.

Types of metaphor titles

There are as many different types of metaphors as emotions and different ways of describing multiple aspects of a topic. These are some of the different types of metaphors that have become the basis for successful book titles:

• Comfort. In some moments of our lives, we all need to be comforted. We may have lost our jobs, our spouses, our friends or our pets. We need to connect with others who may have experienced the same loss or who are currently experiencing the same loss. Sometimes, our need for comfort can be defined in a very limited way, such as “wives with husbands abroad in the military.”
• Philosophy, attitude and resources. Metaphor based titles can also instantly paint an image of the challenges and resources of our intended readers. At a glance, an appropriate metaphor can point to selected types of readers in a way that resonates immediately with them.
• Complexity. A metaphor-based title can identify the expected market of a book, as well as describe both the approach and the level of information contained in the book. Without using “obvious” words such as “beginner” or “newcomer,” a metaphor can communicate that the book is intended for beginning readers.
• Style. Finally, the particular metaphor chosen cannot point to the desired reader, but can communicate that the author speaks the language of the reader and really understands where the reader comes from.

A series based on a metaphor of comfort.

One of the most successful book series in the world is Jack Canfield and Mark Victor Hansen Chicken Soup Serie. The first title of the series, Chicken Soup for the Soul, was published on June 28, 1993.

The authors already had the materials in hand: 101 presentations of stories, but they lacked a title. Each agreed to meditate on the subject for an hour. During one of his meditation sessions, Jack Canfield reminded his grandmother telling him that “chicken soup can cure anything! “Since the original title was designed to inspire the soul, not the body, the obvious title was Chicken Soup for the Soul.

By December, the book was a great seller. For September 1994, Chicken Soup for the Soul I was on all the charts of sales successes in the United States and Canada.

Today, there are more than 200 titles in the series, and more than 112 million copies have been sold. The title has been translated into more than 40 languages.

More important, according to Harris Polls, 88.7 percent of the public not only recognizes the Chicken Soup for the Soul brand, but know what it is.

It is impossible to conceive success in this order if the original Chicken Soup for the Soul title had been replaced by “conventional” title such as:

• How to cheer up
• 101 inspiring stories

• How others have overcome obstacles

The power of the Chicken Soup The brand is based on almost universal recognition and the emotional response that accompanies it, to feel sick and need to be treated by someone who loves it.

Attitude, resources and philosophy

Jay Conrad Levinson Guerrilla marketing series is the best selling marketing book series in the world. There are more than 40 million Guerrilla marketing Printed books worldwide. The series has created a market to talk and consult Jay on all continents; While writing this, Jay Conrad Levinson speaks in Poland, Latvia and Croatia.

the Guerrilla marketing The strength of the brand is based on the immediate recognition provided by the title. Guerrilla marketing It resonates with business owners who lack the unlimited budgets and resources of large corporations. Guerrilla Marketers succeed by making the most of the resources they have.

“Guerrilla” communicates the philosophy, “Marketing” communicates the subject. Together, the two words tell the whole story.

Complexity

One of the most successful book series in the field of writing and publishing is Rick Frishman and Robyn Freedman Spizman’s Author 101 Serie. There are several titles in the series:

• Author 101: The best selling secrets of the main agents
  

• Author 101: Best selling book proposal

• Author 101: Best selling nonfiction

• Author 101: Advertising bestselling books

The “Author 101” joins the titles under an umbrella immediately understood. Traditionally, first-year college level classes are associated with “101” level identification numbers, with advanced courses beginning in series 2. Therefore, anyone who has attended college can immediately recognize that these books They are for new authors who want to write a book.

Author style and target market

The title of a book based on a metaphor can communicate the author’s style, as well as target the intended market. For example, Peter Bowerman launched a series of books using The well fed writer Title. This was quickly followed by The well-fed self-editor Y The well-fed writer: back for seconds. Consider what you already know about these titles even before taking a look at their back covers or their index:

• Are these books serious or academic? Of course, no. The title communicates that the books are colloquial and informal.
• Are successful writers the target market? No again; the market is writers that Want to be successful.

conclusion

It is fascinating how much can be said about a book by its title, especially if it is a title based on metaphors. When the title of a book is based on a recognized metaphor, the title itself can sell the book. By instantly communicating comfort, philosophy, complexity or style, metaphor-based titles can sell more books and find more readers creating an immediate resonance with them on a deep emotional level.

Ask yourself: How effectively does the title of my proposed book use the power of metaphor to find more readers and sell more books by communicating at an emotional level?

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