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Fleet charts
Fleet charts are vehicle designs advertised by a company. This can range from a simple company logo to full-color banner ads. In fact, Fleet Charts are essentially moving billboards, advertising your company to literally thousands of people every day that your vehicle is on the road.
Fleet charts have a great advantage over fixed billboards. They can reach a larger audience and are much more profitable. The price of a billboard in most places is around $ 400 – $ 600 per month, although this can range up to about $ 2,500 per month for specialized billboards in high demand areas. Not only do you have to pay a monthly fee for billboards, you also have to pay for the design to be made, whether it’s painted or made from cardboard or plastic. Also, billboard advertising has limits on how many people will see the billboard, depending on their location. People really need to be in a vehicle to see them, and the target demographic may be limited by the placement of the billboards & # 39; location too.
By contrast, mobile vehicle advertising generally only involves a one-time fee for each vehicle. Advertising placed on a vehicle is limited only by where the vehicle drives or parks. People also seem to remember the glossy vehicle graphics better. Several studies have shown that a retention rate for vehicle advertising often exceeds 95%, compared to around 80% for static billboards.
There are several types of materials you can use for your fleet graphics: custom paint jobs, magnetic signs, and stickers. The biggest trend in decals right now are large, colorful and complete vehicle wraps. Vehicle chart prices can range from very affordable to quite expensive. A magnetic sign or door-sized decal can cost around $ 70 in most regions, while the average price of a custom paint job can cost $ 7,000- $ 8,000, even more for very complex jobs or artistic. The price of vehicle wraps falls somewhere in the middle, ranging from $ 2,500 to $ 6,000 for smaller standard cars, SUVs, and trucks. This estimate can also vary greatly, with a discounted auto wrapper of approximately $ 1,500 and a full bus liner costing approximately $ 18,000.
Wraps can come in one piece or multiple panels, and are made of very thin vinyl. Although they have often been screen printed in the past, most wrappers are now digitally printed. The parts of the vinyl wrap that cover the side windows are perforated so that the driver and passengers can see the exterior of the vehicle. Front side windows and windshields are never covered for legal and safety reasons. Vinyl is treated with an adhesive that is considered permanent but can be easily removed. The adhesives used are generally of a better quality than those used for smaller, traditional, door-sized decals that can sometimes damage the paint or leave residue. When the wrappers are removed, they leave no trace of adhesive and do not spoil the vehicle in any way.
The price of wrapping a fleet for mobile advertising is much more profitable than advertising on a static billboard. Even when calculated at an average price of $ 500 per month, a billboard would run around $ 6,000 per year, excluding the cost of printing, which would be comparable to the flat rate of one wrapper for each vehicle in the fleet, and the wrappers They will last for several years. Many wrappers sellers offer a discount for multi-carrier vehicle wrappers, making the final price per vehicle even lower.
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