Too many new authors believe that once their book is written, sales will simply come and pack. Unfortunately, this disappointment is shattered when they receive a royalty check. The truth of the matter is that the writer’s work only begins when the book is released. Even the big names of authors of today started selling their books from the back of their car. Many renowned authors also started desktop publishing because no one recognized their talent. They didn’t start their career with a big bang. They didn’t have the money to pay for advertisers and big marketing companies when they started, and yet they are now very successful. Go for your examples.
Marketing, promotion and networking should be done every day, throughout the life of the book, in balance with your other activities and obligations.
Many new authors feel that their only path to success is through book signing and the libraries that stock their book. You are wrong. While in larger centers with a good promotion, a book signing event or a book reading event can generate up to a couple of hundred unique sales … most smaller venues can only expect less than 10 sales. Is it worth the 2 hours or more you spend at the event? Not counting all the setup, event marketing, promotional materials, time taken from work, and any exhibits you have designed and possibly paid for in advance. These events do not pay the authors to organize an event, so any sales they make may not even cover travel costs, hotel costs, meals, parking or supplies, let alone the time they spend. . Nor do they usually result in long-term sales: sales are usually only within the few days of the event.
Bookstores can only realistically store less than 1% of the 3 million books available on the market. Your discount with the publisher / distributor is great. Authors receive royalties only for what their publisher has received. So is it worth all the time and effort to find places on the bookstore shelves?
While the above markets are valuable and important to any author, what authors should do is think outside the box. Find out where your efforts will bring the best results. Don’t expect immediate and overwhelming acceptance from the media or your audience. Marketing, networking, and promotion are long-term efforts that will reap greater rewards as the efforts continue.
Many authors live in small cities and maintain jobs or have physical limitations that prevent promotions outside the city; as ourselves This can be overcome. Again, think outside the box, use the Internet and your contacts, and be persistent. Newspapers, libraries, and bookstores are just the clearest markets, and they’re also the hardest to get attention without a strong image because everyone vies for your attention. Work on your image and get solid promotional materials to help you stand out from the 100,000 or more new books that are published annually.
Therefore, develop a long-term marketing plan and stick to it throughout the term of your contract with the publisher. The market plan will grow and change as time goes by. And keep good records so you can determine how you will go about marketing the next book.
I just wanted to mention here that some authors are overwhelmed by the immense amount of effort it takes to market a book. If we take a day, step by step, we will discover that it is not so overwhelming. I think it works best to find out what you will focus on this week and then set a goal for today. I do this almost every day. It helps me to maintain a constant rhythm, without assuming too much or too little.
Also remember that the efforts you are making today may not yield immediate results. You may have to go to the market several times before they accept your proposal. For example, some contacts from almost a year ago are now leading to promotions in their posts. Be patient and professional in everything you do. Again, keep records to keep track.
Newsletters can be small but effective markets for your work. On average, they can range in size from 1000-17,000 readers or more. E-zines typically reach more than 5,000 audiences. Get some of them in a month and you will reach a wider audience! You don’t need to be rich or famous or have an advertiser if you’re determined and can make an effort every day. (But take some time for yourself!)
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