Most freelance writers who make a living from their work will tell you that they are generally doing one of two things. They are working (on a writing task) or looking for work (more writing tasks). That is the only way to keep the constant flow of work and money so they can pay their bills on time.
One way to facilitate the entry of new jobs is to develop a weekly marketing plan. A good day to develop your plan for the week is Sunday night (when you are preparing for your work week) or Monday morning (before starting work). It is not difficult to develop a marketing plan for the week. The key is to do it every week.
Your weekly marketing plan should consist of a list of the following:
1. Editors and other contacts: these are the people you plan to call or send emails during the week. This may include an editor you wish to consult, or one with whom you should follow up on an assignment or contract, or it could be an editor who requested a resume and write samples and you need to send it to that editor this week.
2. Job boards or other work lists: these are places you plan to see to see if there are new work lists that interest you. If you know that certain websites publish new works for writers on Tuesday, write it down in your plan for Tuesday. If you don't have a list of job boards online, plan to spend about an hour in the next week looking for some. Also, subscribe to electronic publications for writers (which include job advertisements) if you don't subscribe to at least a few.
3. Promotional activities: you must constantly promote yourself and your writing to be an active writer. If you have a website or blog, updating it every week is part of this promotion. If you don't have a website or blog to promote your writing, then you need to create one, so "starting on the website" or "creating blog" would fall into this category of your marketing plan.
Writing press releases about your business or for a new book you are publishing, or obtaining contracts with schools or other organizations that want to reserve it as a speaker, are other activities that fall into this category. The writing of free articles for article directories could also be included, as these articles will help promote you and your writing services.
4. Network activities: this category is a bit different from contacts or promotional activities. If you belong to a community organization or group of writers, write down how you plan to use these groups to establish contacts this week. You can plan to join a list server for writers and then introduce yourself to everyone on the list this week, or you can attend your local business association meeting to inform other business owners in your area about your writing services. . Just make sure you have at least some plans to establish contacts with other writers and / or companies every week.
You can make your weekly marketing plan as general or as detailed as you want. But once you've written all your marketing plans for the week, you'll know how much time you should have available to work on your current writing assignments. In general, working writers intertwine their marketing activities with their writing activities every day. But some writers prefer to do all their marketing on Mondays, so they have the rest of the week to work on homework. This is a good plan, but if you have requested several writing tasks, you may receive a response from an editor during the week and should follow up with it immediately instead of waiting until next Monday when you try to do the majority of your marketing activities. In a case like this, it helps to be flexible.
One of the great rewards in the constant development of a weekly marketing plan is that you will begin to receive more and more job offers. In fact, sometimes you will receive job offers that you have not even requested. Publishers will simply find your website or blog and call or send an email to see if it is available for a task. When this happens, you will realize how important a weekly marketing plan can be.
Therefore, no matter what day of the week it may be at this time, if you do not have a marketing plan for this week, get to work and develop one. You'll be glad you did.
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