The tone of the elevator. You are probably familiar with the term. It is most commonly used to describe the concise 60-second discourse that business owners and executives, as well as sellers, use to describe their business, product or service to others. More importantly, it is a speech that is delivered in a convincing way that describes what is unique about the business (or offer), describes the benefits to the target market and arouses interest in the listener.
So why should you, the job seeker and the career professional, worry about the elevator speech? If you are familiar with the concept of personal branding and the idea of leveraging your brand to advance and promote yourself in your career, I am sure you immediately recognized the similarities between the previous description of an elevator presentation and a personal presentation. brand statement
The personal brand allows you to make a name. It differentiates it from its peers and helps position it as a leader in its field, as a specialist and an authority that knows how to do a job and fill a particular niche in the workplace better than anyone. A personal brand statement is a succinct statement that clarifies and communicates what makes you and your unique value proposition different and special.
Your personal brand statement will play an important role in your 60-second elevator speech as a job seeker and career professional. Your elevator's full speech will be a mini presentation that you can give on the fly in response to such common questions as "what do you do?" or "tell me about yourself?" With a precision approach, an effective elevator tone will immediately convey to the listener who you are as a professional, and will do so in a way that addresses not only your unique value proposition, but in a way that addresses your listener's concerns. Equally important, although his tone is planned and rehearsed, when he really speaks it, it must sound completely natural and spontaneous, but it must leave the listener with a lasting, positive and memorable impression. You will use your elevator speech frequently, in networking situations and during interviews.
But, once you recognize that it is essential to create an elevator plot, you may feel intimidated at the prospect of creating and perfecting one. Certainly, this is a task that can help your professional coach or the professional you hired to create your resume. However, with a little introspection and honest self-assessment, developing your elevator tone does not have to be difficult. To begin, ask yourself these essential questions:
1. What is the focus of your search? What is your job objective?
2. Who is the person / people most likely to make a hiring decision about you?
3. What are the problems facing your target audience?
4. What are you offering that would solve these problems?
5. What makes you different and makes you different from your classmates?
6. What are the benefits of your work experienced by your target audience?
To create your elevator speech, you must now gather all these elements in a brief presentation that you can deliver quickly, in the time it would take to get from one floor to another in an elevator.
As an example, here is my own "branded" elevator speech that I developed to concisely describe my work as executive director of Distinctive Career Services.
"You know how some career professionals lose really great job opportunities, or they don't advance as fast in their careers as they would like, or they don't get paid the compensation they deserve, all because no 39, do you really know how to differentiate in their careers Or promote yourself effectively in the labor market?
Well, I am a career coach, personal brand strategist and career marketing professional, one of the few people worldwide with this unique combination of experience. In my business, which is based on the Internet and is global, I provide a combination of innovative products, programs and services delivered to six-digit + professionals, managers and executives and six-digit + applicants. All my offers are specifically designed to enable my clients to promote themselves and market themselves effectively, opening doors and allowing the potential to reach their highest ambitions and professional goals.
The benefits are that my clients drastically reduce the time and money they spend in the job search, increase their professional career, increase their income, enjoy greater professional recognition and, in general, establish themselves in careers that are more professionally rewarding , financially and personally. "
Once you have the answers to the six simple questions above, you have everything you need to create a similar elevator presentation for you. Do you see how I took my own answers to the questions and inserted them in my speech? I have clearly communicated who my target market is, I have identified the problems and challenges they face, I have conveyed how my offer is not only unique, but it solves those problems, and I have described the key benefits that my offers produce.
You can use this same model to develop your own elevator tone. But remember; Do not go into too many details. Your goal is simply to arouse interest and become memorable. Do not spend too much time on the details of your qualifications. Simply highlight them quickly and link them to how they benefit your target audience (current or future employer).
Once you have perfected your tone, practice it, practice it and practice it a little more. Your goal is to sound completely natural. Rehearse in front of a mirror and consider your body language and eye contact, as these aspects of communication often speak even more than words. Now, test your tone several times and observe the response to the listener. Be open to the possibility of adapting and modifying as necessary to get the answer you want to generate. And, of course, be flexible. If your listener interrupts with a question, be prepared to pause and answer it.
The creation of your elevator speech can take some time and reflection, but it is a wise professional who invests in it! You will hear the "what are you doing?" or "tell me about yourself?" You ask again and again, both during your job search and throughout your career. Do not do it! Preparation is the key to trust and the key to making a lasting, positive and memorable first impression. The benefits for your career will be phenomenal. Worth it!
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