Many freelancers have questions about what SEO is; what is SEO copywriting; what is SEO writing. This article explains, in detail, what this is. And how to make money as a freelance writer.
What is SEO?
SEO is an acronym for the phrase “search engine optimization”. Search engine optimization is about doing specific things on your website to drive more traffic to it, so that you can increase online sales and traffic.
What are some of these “things”?
There are many, but here we will discuss what it is all about when it comes to freelance writers. And this means writing text in a certain way so that web surfers (that is, Internet users) can access a particular site.
What is SEO in relation to freelance writers?
What freelance writers need to worry about are keywords. What are keywords? Keywords are the words and phrases that surfers type when they search for things online.
For example, let’s say you were interested in starting a foreclosure cleaning business. You may not know anything about it other than that foreclosures are in the news right now and you are interested in starting this type of business.
So, log into your favorite search engine (eg Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleaning mortgage “or some other relevant key phrase.
Note: When you type words into a search engine to find something on the Internet, the words you type are called a keyword (one word) or keyword phrase (two or more words with commas in between).
How companies rise to the top of search engine results
When you type these words and press “ENTER”, multiple sites appear and you start browsing (that is, you click through the results) and start researching the sites to see if they have the information you need.
The sites that appear are the results that search engines like Google, Yahoo, MSN, and others believe to be most relevant to the keyword phrase (also known as a search phrase) that you entered. Businesses pay a lot of money to be in the top two or three pages of search engine results.
Why SEO Copywriters Are In High Demand and How They Make Their Money
One of the ways they appear in the first two or three pages of results is to have relevant text that contains the right keyword phrases. And this is where you, as an SEO copywriter, can make a lot of money. You write the text that your site needs to appear at the top of search engine results.
Often times, companies will just give you a bunch of keyword phrases and allow you to type whatever you want, as long as it’s a certain length (typically 300-500 words).
There are many freelance writers, hundreds of thousands, if not a few million. BUT, only a small minority know what SEO is and how to write this type of copy. And that is why they are so in demand.
SEO copywriters have an in-demand skill. And, as more and more companies spend more of their advertising budgets on Internet marketing, there is an even greater demand for their skills.
In the SearcheEngineWatch article, The SEO Copywriter: Writing Words on the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:
“The role of the agency SEO copywriter is unique because … Suddenly the copywriter must optimize press releases, create articles for social news, monitor social media communications, and develop wiki content … a copywriter SEO is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have quickly become the backbone of many SEO engagements. If content is king, then [SEO copywriters] they are the kingmakers. “
And that is why SEO copywriters can charge a premium for their services. If you are looking for a way to start or maximize your income as a freelance writer online, then SEO copywriting is the way to go.
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