First of all, by “writing for free” we don’t mean that you give in to the irrational demands of customers who don’t realize that quality comes at a price. If you come across a customer requesting free writing samples, please run. Pique. And don’t look back.
So why should you write for free?
That is a million dollar question. Let us list the few important reasons why you should offer something that is good at no cost.
To promote you
Every online business needs good content, and if they don’t have an in-house writing team, they turn to freelance writers. But before they can pick someone to do the job, you can grab their attention by offering their services for free, and who knows if you could win the jackpot.
If you think your homepage needs a makeover, write brilliant content for it. If your blog lacks useful material, write a great blog and submit it. Regardless of where you think the company needs writing help, write it down for free and show them what you have. If you like it, you might be looking for a stable income.
To rise above the competition
As a freelance writer, you likely have a profile on multiple freelance websites where you bid to write papers alongside a minimum of 10 other candidates. The chances of being awarded the job are slim; either because you don’t have the required experience, or more commonly someone else agreed to work for the peanut.
You can overcome this incompetent competition by doing the job for free. Understand what the company is looking for and give them exactly that or more. Write content that is so outstanding that they can’t help but hire you.
Becoming the bullfighter
If you are not ready to launch directly, you can take an alternative route and have the company come to your door. Write an article or blog about a company you would be interested in working for, and then try posting it on a high authority website. In case you don’t succeed at that, use the power of social media and share your content there. Label prominent figures like the CEO, the head of public relations or the head of marketing.
If you play the correct chords, someone from the company may already be writing your offer letter.
So if you want to start writing for yourself not just to pay your bills, but as a serious long-term profession, feel free to go the extra mile for free before you start earning more than you can handle.
And I hope that now your thoughts that I’m crazy have changed.
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