SEO copywriting is the perfect, well-paying job to work from home with enormous potential for growth. If you’ve ever considered starting a career as a freelance writer, or want to find an ideal work-from-home that pays well, SEO copywriting is what you need. The following is why.
Internet marketers are beginning to value the services of professional SEO copywriters who know what they are doing, so to speak. And no wonder. The growth of online advertising is skyrocketing and junk content (i.e., $ 5 per article content providers) just doesn’t drive traffic, and turns prospects into buyers, like professionally written content does.
Internet Marketing: The Online Advertising Growth Explosion
Professional SEO copywriters will be in high demand for years to come, if the following can be followed:
According to a 2007 ZenithOptimedia report, online advertising will reach three milestones in the coming years: (i) it will exceed spending on radio ads in 2008; (ii) will represent a double-digit share of global advertising in 2009; and (iii) will increase advertising investment in Pass magazines in 2010.
And this may be the most shocking statistic of all when it comes to the growth of online advertising: “We forecast it to grow 24% in 2008 and 69% in the next three years, reaching $ 61 billion in 2010. We expect traditional media to grow 5% and 14% respectively during the same periods. ” [Source: ZenithOptimedia December 2007 Press Release, Market to accelerate in 2008 despite credit squeeze (Learn more at ZenithOptimedia dot com)]
With this kind of money pouring into the market, internet marketers are going to trust SEO copywriters who really understand the complexities of web marketing. A relatively new niche, it is a rapidly expanding profession.
SEO copywriting is paying huge dividends for those who are smart enough to start building a reputation while the industry is in its infancy. Learn about keyword density, long tail keywords, foundational content, link building, etc. they are part of knowing how to write SEO content that is not only grammatically correct, but helps search engines drive traffic.
And internet marketing is about driving traffic and converting customers. SEO copywriters who can speak this language to potential clients will be the ones positioned to take advantage of the explosive growth already underway in online advertising.
Basics to Look for in an SEO Copywriter
If you are a business looking to hire an SEO copywriter, here are some guidelines:
1. Do you understand search engine optimization (SEO)? When you mention things like keyword phrases, inbound links, article marketing, and long-tail keywords, can they speak the language?
If the SEO copywriter you are considering hiring does not understand the basics, continue your search.
2. Services offered: The list of services of an SEO copywriter will give you a clue as to the knowledge they have about the industry. If they offer meta tag writing, for example, then you know they have some behind-the-scenes knowledge in addition to good writing skills.
3. SEO copywriting samples: Every freelance writer should have writing samples to show you. Professionals will have them on their website.
These are basic concepts that you should keep in mind when hiring an SEO copywriter.
If you are an aspiring SEO copywriter, here are the basics to implement before you start marketing to clients. SEO copywriting is not difficult; it is just a field that requires a little study. Once SEO copywriting concepts are understood, they can turn into a very lucrative freelance writing career (i.e. $ 25- $ 100 or more for 350-500 word SEO articles).
To learn more about what SEO copywriting is, read this SEO writing primer.
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